"USDA Office of Ecosystem Services and Markets" -
"U.S. Agriculture Secretary Ed Schafer announced that there will be a new office in the USDA: the Office of Ecosystem Services and Markets. According to an official release, this office, along with a federal government-wide Conservation and Land Management Environmental Services Board, will assist the Secretary of Agriculture in the development of new technical guidelines and science-based methods to assess environmental service benefits which will in turn promote markets for ecosystem services including carbon trading to mitigate climate change."
Since this is at a Federal level it will create some continuity in how businesses must begin putting sustainability plans into action which hopefully will create the necessary focus on the topic to make a difference in how companies operate in concert with the ecology, rather than to the exclusion of it.
Reference: http://www.worldchanging.com/archives/009278.html